Gutventure
TVC Concept | Client: P&G | Agency: Scholz & Friends Düsseldorf
Role: Creative Concept, Storyboard Scribbles, Art Direction, Animatic Supervision
Bion 3 is a a nutrient-packed pill that does its thing in the gut. But since we didn't want it to be all serious and sciencey, we decided to put a fun spin on it. We turned those nutrients into these adorable little adventurers on a wild quest through the body, unlocking their superpowers right in the epicenter of the immune system - the gut.
Animatic
Moods & Scribbles
Now, here's the plot twist – even though our animatic aced all the tests and was well liked by the client, it never got the green light for production. Nevertheless, we poured our hearts and souls into this project. It was special to me because it let me geek out on my love for creating characters and building worlds. Fleshing out these tiny characters and plotting their journey through a funky dungeon was a really enjoyable and playful process.
Truth be told, the sudden cancellation did sting a bit. But just like how every adventure story needs its fair share of dramatic turns, sudden plot twists are simply in the nature of our business.